There is a hedo…

There is a hedonistic bias in consumer behavior: environmentally superior goods are easily crowded out by alternatives offering equally (or more) rewarding sensory experiences.

Max Planck Institute of Economics, Evolutionary Economics Group, Kahlaische Str. 10, 07745 Jena, Germany

Consumer perspe…

Consumer perspective:

Francoise Bartiaux shows, in a case on energy consumption in Belgium that rational decision making is a myth and just information and motivational instruments do not work on their own.

Editorial / Journal of Cleaner Production 16 (2008) 1143e1145

Design perspect…

Design perspective:

Anne Marchand and Stuart Walter wrote a paper that is on the interface between design and consumption: they show ways of ‘simplifying’ (and hence dematerialising) need provision systems, while keeping them at the same time attractive for consumers given their dreams, desires, and habits.

Those papers present some of the design research direction and results based on the understanding that a stringent interpretation of sustainability requires a systemic discontinuity in production and consumption patterns, which are investigating a possible role for design for eco-efficient system innovation and social equity and cohesion improvements: wider dimensions than that of single products or of the materials and energies they consume.

This is the effective model of change the design world should work for, seeking to identify, develop and apply the correlated (design) skills.

Editorial / Journal of Cleaner Production 16 (2008) 1143e1145